So when you come to write up your results, remember to start with your ideas and only thereafter turn your attention to your analyses. A good approach is something like the following. First, the basic idea or hypothesis phrased in an informal but interesting way (e.g., I think that A is probably the underlying cause of B because of C). Second, the formal test or measure of the idea (e.g., I don’t have powerful approach to being able to test the idea so I am going to use the weaker measure of correlation to see whether there is at least some sort of association between A and B). Third, the results of the formal measure (e.g., I found a correlation between A and B of 0.94). And finally, the conclusion about the idea based on the results of the formal measure (e.g., the surprisingly high correlation shows that there is a strong linear relationship between A and B but the possibility of a causal link will need further investigation).
That particular formula is neither the only one you could use nor necessarily the best one … but it is far from the worst approach and many many times better than simply reporting in succession, the fact that you calculated the correlation coefficient between A and B, did a regression analysis of C, D and E against F, and so forth. Remember, a weak study that is told in an interesting way will almost always get a better examination result than a stronger study that bores your reader to death.
Contributorss: Mark R. Diamond